This concept project is about a collaboration between Barbie and C6 Bank to promote the Bubblegum credit card. C6 Bank is known for a large variety of colors on their credit card, and the new addition to the family is the hot pink card called Bubblegum. At same time, was the release of the successful blockbuster of Barbie's movie. What would be the best collab to this campaign about a hot pink card than unite these two powerhouses? So it's born this project.